What we offer
Our strengths lie in:
Clients are often frustrated that they have to produce the technical copy themselves because PR agencies don't have the expertise
- In-depth experience of the press and PR.
- Very strong writing skills, particularly on technical subjects.
- The ability to be pro-active and work with the minimum input.
- Tight adherence to deadlines and budgets.
- Understanding the complete publishing process and knowing what editors are looking for.
- Keeping up with the forward editorial schedules of publications.
- Excellent knowledge and understanding of the markets in which we operate.
- Ongoing close communication with clients.
- Delivering our agreed objectives.
- And, of course, GETTING MATERIAL PRINTED.
- Organising photography, product launches and conferences, design and print.
Our belief is that the production of high quality material is just a small part of the public relations remit, and that such material is only of use when it is published. Accordingly, a great deal of our time is spent with the editors, familiarising them with our client's products and services, thus ensuring the greatest likelihood of publication. From the editors themselves, we understand that few agencies follow this policy and that VPL is exceptional in it's approach - our reputation is based on this ability.
At VPL we are aware of our need to be accountable to our clients, that their budgets and costs need to be carefully controlled, and that results need to be quantifiable, which is why we offer well-planned campaigns that really work.
At VPL we hit the ground running - our knowledge of the market place, operations and marketing means we get things done - to brief, to budget and most importantly on time.